God calls all of us to “do the work of an evangelist” (2 Tim 4:5). As Gary Ridley points out in another blog post, this work is not just with non-believers. Nevertheless, those of us who are called to serve as cross-cultural workers look for opportunities to share the Gospel with those who have never heard this good news. Typically, we expect that we will do so through sharing the Gospel in one-on-one conversations with our friends and acquaintances. Sometimes, we have opportunities to present the good news in public events through sermons or testimonies. A few of us might use Gospel tracts or other printed literature. But rarely if ever did we envision that YouTube could be our best platform for evangelism.

Digital missions

As a result of the COVID-19 pandemic, many of us have become much more interested in “digital missions” – how to do mission work through the Internet. We continue to see the strategic importance of living among the people we serve and learning their language and culture (see my recent blog post on this topic). But when we have fewer face-to-face interactions because of social distancing and quarantines, we look for additional opportunities to multiply our outreach. One of our colleagues in Japan has figured out a way to use YouTube for evangelism. The following article first appeared on the SEND blog and is used by permission.