August 15, 2026

The SEND U Blog

Reflections and Resources for Lifelong Learning for Missionaries

Category: Cross-Cultural Living

Cross-Cultural Living, Book Reviews, Multicultural Teams

Mapping Your Cultural Values

  I have just finished reading a great book on cultural differences as it applies to working with multicultural teams. The book: The Culture Map: Breaking Through the Invisible Boundaries of Global Business is filled with fascinating real-life stories of how cultural differences impact relationships between people working together.  The author, Erin Meyer, is an American living in Paris and a professor at INSEAD, the “Business School for the World”.  She trains leaders from many different cultures of the world.   No, the book is not written specifically for missionaries, but is nevertheless a very valuable resource for anyone working in a cross-cultural environment, and particularly those who serve on multicultural teams. Based on extensive research and experience, Meyer has come to realize that you cannot simply categorize cultures into two camps on a particular issue.  For example, cultures are not simply time-oriented or event-oriented.  The English see the French as… Read the whole post
Ken Guenther2 mins read
Cross-Cultural Living, Book Reviews

Effective Intercultural Communication – A Review

The latest book in Baker’s Encountering Missions series, Effective Intercultural Communication: A Christian Perspective by A. Scott Moreau, Evvy Hay Campbell and Susan Greener, became available at the end of 2014. The authors state their “task is to walk you through the critical elements that comprise an introduction to intercultural communications for Christian workers of all types” (p3). The book is divided into four major parts. Part one is an introduction to intercultural communications providing “an overview of the historical development (both secular and Christian) of intercultural communication and deal with implications that are important for people who cross cultures to communicate Christ.” (p3) Chapter 1 defines terminology of culture and communication theory briefly. Chapter 2 touches on secular and Christian development of the discipline. Chapter 3 notes theoretical and methodological approaches to intercultural communications along with a discussion of the purpose of communication from a Christian perspective.… Read the whole post
Gary Ridley1 min read
Cross-Cultural Living, Christ

Sent Like Jesus

John 17:18, “As you sent me into the world, so I have sent them into the world.” (ESV) John 20:21, “Peace be with you, As the Father has sent me, even so I am sending you.” (ESV) Often in mission circles these verses launch us into a discussion of “incarnational missions” focusing on servanthood and contextualization. Both are clearly important for missions. Yet is that the extent of how our mission compares to the mission of Jesus? Are those issues in Jesus’ mind when he makes these statements?… Read the whole post
Gary Ridley1 min read
Cross-Cultural Living, Hardship

Embrace Our Marginalization?

My journal entry from Luke 6:20-26 Looking at his disciples, he said: “Blessed are you who are poor, for yours is the kingdom of God. Blessed are you who hunger now, for you will be satisfied. Blessed are you who weep now, for you will laugh. Blessed are you when people hate you, when they exclude you and insult you and reject your name as evil, because of the Son of Man. “Rejoice in that day and leap for joy, because great is your reward in heaven. For that is how their ancestors treated the prophets. “But woe to you who are rich, for you have already received your comfort. Woe to you who are well fed now, for you will go hungry. Woe to you who laugh now, for you will mourn and weep. Woe to you when everyone speaks well of you, for that is how their ancestors… Read the whole post
Ken Guenther1 min read
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